What’s a Website Audit & Why Your Business Needs One

If your website isn’t bringing in traffic, leads, or sales, something is wrong—but do you know what it is? A website audit helps you identify what’s working, what’s not, and how to improve your site for better performance, higher rankings, and more conversions.

Let’s break down what a website audit covers and why every business should run one regularly.

1. What Is a Website Audit?

📉 A website audit is a deep dive into your site’s performance, looking at:

• SEO – Are you ranking on Google?
• Speed & Performance – Does your site load fast?
• User Experience (UX) – Is your website easy to use?
• Security & Mobile Optimization – Is your site protected and mobile-friendly?

✅ Why It Matters:
A website audit helps you fix hidden issues that could be hurting your business online.

‍2. SEO Audit: Can Customers Find You on Google?

‍📉 What It Checks:

• Are your pages optimized for the right keywords?
• Do you have missing or duplicate meta titles & descriptions?
• Is your site indexed properly in search engines?

✅ Why It Matters:
If your website isn’t showing up in search results, your competitors are getting your traffic.

🔹 Fix It: Use an SEO audit to optimize your site for higher rankings and more organic traffic.

‍3. Website Speed & Performance Audit‍

📉 What It Checks:

• How fast does your site load?
• Are large images or extra scripts slowing it down?
• Is your hosting optimized for performance?

✅ Why It Matters:
A slow website increases bounce rates and hurts SEO rankings.

🔹 Fix It: Compress images, optimize code, and use fast, secure hosting (Yūgen Digital can help!).

‍4. UX Audit: Is Your Website User-Friendly?

‍📉 What It Checks:

• Can visitors find what they need in seconds?
• Is your navigation clear and simple?
• Are your CTAs (Call-to-Actions) effective?

✅ Why It Matters:
If users struggle to navigate your site, they’ll leave—and won’t come back.

🔹 Fix It: Improve layout, simplify navigation, and optimize CTAs for better conversions.

‍5. Security & Mobile Optimization Audit

‍📉 What It Checks:

• Does your website have SSL (HTTPS) encryption?
• Is your site fully mobile-friendly?
• Are there any broken links or outdated plugins?

✅ Why It Matters:
A secure, mobile-optimized website builds trust and keeps users engaged.

🔹 Fix It: Keep your site updated, protected, and mobile-ready.

‍Why Your Business Needs a Website Audit

‍A website audit helps you fix performance issues, improve SEO, and boost conversions—ensuring your site works as a 24/7 marketing tool for your business.

At Yūgen Digital, we offer comprehensive website audits to uncover hidden problems and optimize your site for success.

🚀 Let’s make your website work smarter, not harder!