Insights from the studio
Practical notes on web, brand, and SEO—clear, usable, and no fluff.
Website Builders vs. Hand-Coded Sites: The Small Business Performance Gap
August 13, 2025
For many small businesses, a website builder seems like the quickest, most cost-effective way to get online. Platforms like Wix, Squarespace, and Shopify offer simple drag-and-drop tools and ready-made templates that…
Read More →The Power of Branding: What Great Logo Design Can Do for Your Business (with a Touch of Japanese Wisdom)
July 21, 2025
A logo isn’t just a pretty mark—it’s the face of your brand, the first impression, and often, the most memorable element of your business. In…
Read More →What Does Local SEO Cost in Canada? (And Why Programmatic SEO Might Be Your Secret Weapon)
July 9, 2025
If you run a local service business in Canada—whether you're a plumber in Red Deer, an electrician in Kelowna, or a landscaper in Halifax—you already know how important it is to Read More →
The Real Cost of a Website for Canadian Local Businesses in 2025
June 30, 2025
If you run a local business in Canada, whether it's a retail shop, restaurant, auto service, or salon, you’ve probably wondered:
“How much should a website actually cost?…
How to Build Trust Online: 7 Website Elements That Turn Visitors into Customers
June 18, 2025
If you're a small business or trade professional in Canada, your website is more than just an online brochure—it's often your first impression. And when people are choosing between two se…
Read More →6 Smart Ways to Get Leads Online for Canadian Trades & Service Businesses
June 10, 2025
If you're in the trades—plumbing, electrical, HVAC, roofing, or renovations—you already know the importance of word-of-mouth and referrals. But in 2025, if you’re not genera…
Read More →How Canadian Small Businesses Can Incorporate SEO into Their Online Marketing Presence
April 30, 2025
If you're a small business in Canada trying to grow your presence online, you've likely heard about SEO (Search Engine Optimization)—but what does that really mean for your business, and …
Read More →What Is the Average Cost for a Small Business Website in Canada?
April 9, 2025
If you're a small business owner in Canada, you've probably asked:
“How much does a website actually cost?”
The short answer? It depends.
How to Collect More Leads from Your Website (Without Annoying Pop-Ups)
March 30, 2025
Pop-ups can be effective, but let’s be real—most users hate them. If your lead generation strategy relies solely on intrusive pop-ups, you might be driving visitors away ins…
Read More →Retargeting 101: How to Bring Visitors Back to Your Website & Convert Them
March 25, 2025
Ever had a visitor land on your website, browse for a bit, and then leave without taking action? You’re not alone—up to 97% of visitors leave a website without converting. But that doesn’…
Read More →What’s the Best Website Platform for Your Business in 2025? (WordPress vs. Webflow vs. Shopify)
March 21, 2025
Choosing the right website platform can make or break your online presence. With so many options, it’s easy to get overwhelmed. WordPress, Webflow, and Shopify are …
Read More →Google’s Core Web Vitals: What They Are & How to Improve Your Score in 2025
March 18, 2025
If you want your website to rank higher on Google, Core Web Vitals need to be on your radar. These are Google’s key performance metrics that determine how fast, res…
Read More →How to Write SEO-Friendly Content That Google Loves (Without Sounding Robotic)
March 15, 2025
SEO is essential for getting your website to rank on Google—but many businesses make the mistake of writing content for search engines, not for people. Keyword stuffing, awkward phrasing,…
Read More →The Secret to High-Converting Landing Pages (What Most Businesses Get Wrong)
March 11, 2025
A landing page isn’t just a webpage—it’s a sales machine. But if your landing page isn’t converting visitors into leads or customers, you’re leaving money on the table.
So, wh…
Read More →Is Google Ads Worth It for Small Businesses? (How to Avoid Wasting Your Budget)
March 7, 2025
For small businesses, every dollar counts. When it comes to Google Ads, many business owners wonder: Is it really worth the investment? The truth is, …
Read More →How to Make Your Website Look Expensive (Without a Huge Budget)
March 4, 2025
You don’t need a massive budget to create a website that looks high-end and professional. The secret? Strategic design choices that elevate your brand and make your…
Read More →What’s a Website Audit & Why Your Business Needs One
February 28, 2025
If your website isn’t bringing in traffic, leads, or sales, something is wrong—but do you know what it is? A website audit helps you identify what’s working, what’s…
Read More →Understanding PPC Metrics: What Impressions, Clicks, and Conversions Really Mean for Your Business
February 24, 2025
Pay-per-click (PPC) advertising can be a game-changer for businesses, but if you’re not tracking the right metrics, you might be wasting money without even realizing it. Wha…
Read More →The Role of AI in Website SEO: How Google’s Algorithm Is Changing
February 21, 2025
Search engine optimization (SEO) is evolving fast, and artificial intelligence (AI) is at the heart of these changes. Google’s algorithm is becoming smarter, more adaptive, …
Read More →How Important Is Website Speed? (Hint: It Can Make or Break Your SEO)
February 18, 2025
Did you know that 53% of users leave a website if it takes more than 3 seconds to load? Website speed isn’t just about convenience—it directly affects Read More →
What Makes a Website ‘Modern’ in 2025? Design Trends You Need to Know
February 14, 2025
The digital world moves fast, and website design is no exception. What was trendy a few years ago can now feel outdated. So, what defines a modern website in 2025? Let’s explore the lates…
Read More →The 5 Biggest Website Design Mistakes (And How to Fix Them)
February 12, 2025
A website is often the first impression your business makes online. But if your site isn’t designed well, you could be losing visitors—and potential customers—before they even explore what you have to offer. Le…
Read More →Website Terminology 101: A Beginner’s Guide to Hosting, Domains, and More
February 10, 2025
Building a website can feel overwhelming, especially when you’re hit with unfamiliar terms like domains, hosting, SSL, and CMS. But don’t worry—we’re here to break it all down in simple t…
Read More →Website vs. Social Media: Do You Really Need Both?
February 7, 2025
In today’s digital world, businesses rely on their online presence to attract and retain customers. Many small business owners ask: “Do I need a website if I already have social media?” The answer isn’t as simp…
Read More →How Much Does It Cost to Build a Website for Small Businesses?
February 3, 2025
If you’re a small business owner thinking about building a website, one of your first questions is probably, “How much will it cost?” The truth is, the price can vary widely depending on the approach you take. …
Read More →How to Set Up Online Booking for Your Clinic in 5 Easy Steps
January 27, 2025
As a clinic owner, offering online booking isn’t just a convenience—it’s an essential feature that can streamline your operations, reduce no-shows, and improve patient satisfaction. If you’re not sure where to …
Read More →Custom Websites for the Trades: Why Generic Templates Don’t Work
January 20, 2025
As a trades professional, your skills speak for themselves—but does your website? A generic website template might seem like an easy solution, but it often falls short in showcasing what makes your business uni…
Read More →5 Common Website Mistakes Small Business Owners Make—and How to Avoid Them
January 13, 2025
Your website is often the first impression potential customers have of your business, so getting it right is crucial. Yet, many small business owners fall into common traps that can hurt their online presence a…
Read More →How to Get Found on Google: Website SEO Basics for Small Businesses
January 10, 2025
In today’s digital world, having a great website is just the first step. To attract customers, your website needs to show up where they’re looking—on Google. If the idea of “Search Engine Optimization” (SEO) fe…
Read More →Digital Marketing Insights
January 6, 2025
Welcome to Insights: Your Hub for Digital Success
At Yūgen, we believe that knowledge is the foundation of growth. Our Insights page is…
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